Using green cognition and entrepreneurial self-efficacy as mediating factors, this study investigates the relationship between university entrepreneurial support and green entrepreneurial intention among college students. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used in the study to evaluate the measurement and structural models using 1120 Vietnamese students. The results show that entrepreneurial self-efficacy, green cognition, green entrepreneurial intention, and university entrepreneurial support are all positively correlated. Furthermore, the association between university entrepreneurial support and green entrepreneurial intention is somewhat mediated by green cognition and entrepreneurial self-efficacy. By showing how environmental elements, including university assistance, interact with cognitive processes to influence entrepreneurial intention, this study expands the applicability of Social Cognitive Theory (SCT) to green entrepreneurship. This study bridges the gap between green entrepreneurship and entrepreneurial education by offering empirical evidence on how colleges might influence students' sustainable entrepreneurial behaviours. From a practical perspective, the findings suggest that universities should integrate sustainability-oriented entrepreneurial education, provide mentorship, and establish green startup ecosystems to enhance students' confidence and awareness of sustainable business opportunities.
