In the context of digital solid transformation, the development of management information systems (MIS) has emerged as a critical strategy for businesses striving to achieve competitive advantage. MIS enables firms to innovate by facilitating the creation of new products or services, enhancing existing offerings, and establishing unique differentiators that set them apart from competitors. Through these capabilities, MIS not only supports the introduction and improvement of products but also strengthens competitive positioning by creating distinctive value propositions for customers. Additionally, MIS enhances organizational competitiveness by optimizing and streamlining business processes. By improving operational efficiencies and enabling data-driven decision-making, MIS supports businesses in responding rapidly to market demands and effectively managing resources. These improvements can lead to a more agile organization capable of sustaining advantages in dynamic market conditions. This study examines the multifaceted role of MIS in fostering competitive advantage within businesses. It analyzes the mechanisms through which MIS supports innovation, differentiation, and process improvement and proposes strategies to further leverage MIS as a critical asset in achieving competitive advantage. The findings aim to guide organizations in optimizing their MIS development efforts to sustain and enhance their competitive positioning in an increasingly digital landscape.
