Written by Miroslav Skoda
Published on Issue 3 Vol 11, 2026
The article examines the roles of personnel managers in resolving workplace conflicts in a small enterprise. It is based on research that combined theoretical analysis with a semi-structured interview with Company XY's general director. The case shows that conflicts in a small team often arise from current individual discomfort, mood transfer into the collective, and insufficient communication. The manager prefers early, direct intervention, gathers information from both sides before reachin
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Written by Thuc Ngoc Nguyen
Published on Issue 3 Vol 11, 2026
Community tourism, a relatively new form of tourism, is currently receiving significant attention from government agencies. In parallel, industry's potential tourists, acting as 'digital natives,' search, research, and consult destinations primarily through social media platforms, with TikTok being the most prominent. The study employed PLS-SEM with a sample of 354 respondents using an online questionnaire. The results indicate that Ethical Value influences Community-Based Tourism In
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Written by Haruto Fujikawa
Published on Issue 3 Vol 11, 2026
This study examines how design thinking (DT) implementation in family-owned small and medium-sized enterprises (SMEs) activates and links multiple routes of psychological ownership (PO) formation. While prior research has identified various antecedents of PO, these have largely been examined in isolation, leaving limited understanding of how different routes of PO formation interact in practice. This gap is particularly salient in family-owned SMEs, where centralized decision-making often constr
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Written by Khanh Huu Vo
Published on Issue 3 Vol 11, 2026
Drawing on the Theory of Planned Behavior (TPB), this research examines how Perceived Consumer Effectiveness (PCE) and Corporate Social Responsibility (CSR) shape Socially Responsible Consumption Behavior (SRCB). The model also considers Attitude (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC) as mediating mechanisms linking PCE and CSR with SRCB. Data were collected from 313 Vietnamese Generation Z and Generation Y consumers who had experience with socially responsible cons
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Written by Huixian Zheng
Published on Issue 3 Vol 11, 2026
Understanding customer purchase behavior is essential for organizations seeking to strengthen customer engagement, refine marketing strategies, and improve business performance in highly competitive digital markets. This study develops a hybrid Customer Segmentation and Structural Equation Modeling (SEM) framework to examine the determinants of customer purchasing behavior and purchasing intention. The proposed framework integrates K-Means clustering with SEM, enabling the simultaneous identific
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Written by Setlalepula M Sentsho
Published on Issue 3 Vol 11, 2026
Recent research in organizational behaviour and human resource management shows that commitment to employees by an organization creates a dedicated workforce, evidenced by investment in its human resources. This commitment provides a sustainable competitive advantage or cost efficiency through unique human capital. Training and development improve employee productivity, service quality, and reduce turnover. This paper investigates how real options theory impacts strategic decision-making in publ
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