This study aims to analyze the effect of championing behavior on occupational well-being among university lecturers in Indonesia. It stems from the increasing professional and administrative demands faced by lecturers, which have an impact on their occupational well-being, as well as the need for proactive behaviors such as championing behavior as a form of adaptation to institutional change. The theoretical review highlights that championing behavior can strengthen lecturers' psychological well-being by increasing their sense of meaning, autonomy, and social support. This study uses a quantitative approach with a survey method and criterion sampling technique and uses instruments that have undergone validity and reliability tests with Confirmatory Factor Analysis (CFA), Cronbach's Alpha, and Composite Reliability through SPSS ver. 30.0 software. Simple linear regression analysis shows that championing behavior has a positive and significant effect on occupational well-being (β = 0.592; p < 0.001), indicating that lecturers with proactive and innovative behavior tend to have higher occupational well-being. The results of this study emphasize the importance of championing behavior in building lecturers' occupational well-being and recommend that higher education institutions create a supportive, transparent, and appreciative work environment to foster championing behavior for the improvement of occupational well-being and academic quality.
