2019 Volume 4 Issue 2 Supplementary
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THE ROLE OF TRANSFORMATIONAL LEADERSHIP STYLE, COMPETITIVE ENVIRONMENT AND ‎MARKETING TRENDS IN THE PERFORMANCE OF URBAN SERVICES AND WASTE ‎MANAGEMENT COMPANIES


Hamid Reza REZAEI KELIDBARI1*, Arash HEIDARKHANI2‎
Abstract

Municipalities and waste management organizations of the country have, in recent ‎years, outsourced urban services activities as one of their most important duties to ‎the private sector companies. Studies have shown that sometimes by outsourcing ‎such activities, the level of services to the customers and citizens is reduced. ‎Regarding the short time that has passed from privatization of these activities, much ‎studies and investigation have not been conducted concerning the performance of ‎such companies; this point makes clear the necessity to investigate this issue. In this ‎research, the relationship between transformational leadership and competitive ‎environment and marketing trends with organizational performances in urban ‎services and waste management companies has been investigated. The present ‎research is applied in terms of purpose, and it is descriptive of correlation type in ‎terms of method. The statistical population of the research is composed of the ‎executive companies of waste management in 31 centers of the provinces, that the ‎sample size have been determined out of 121 companies, using Cochran method, ‎and 191 questionnaires were collected. The data collection tool is a questionnaire ‎that structural equation modeling and multiple regressions were used for its analysis. ‎The results obtained from testing the hypotheses showed that competitive ‎environment and marketing trends affect organizational performances (financial and ‎non-financial), and transformational leadership only affects financial performance of ‎the companies through competitive environment and non-financial performance, and ‎these results indicate that competitive environment and marketing trends as a ‎powerful variable affect the relationship of transformational leadership with ‎organizational performances


Issue 2 Volume 11 - 2026