The main objective of this study is to investigate the effect of market orientation on the financial performance of the bank with an emphasis on the mediating role of technological innovation. The research was descriptive-correlational and the statistical population of the study consisted of all employees of Mellat bank branches in west Mazandaran with 500 people. Simple random sampling method was used to select sample members. For this purpose, at least 200 people were selected by simple sampling method. The data gathering tool in this research is a questionnaire. The research data after the collection were analyzed based on the research hypotheses using Pearson correlation coefficient and structural equation modeling and partial least squares technique in Smart PLS software. The results of the research showed that market orientation has a positive and significant effect on financial performance and technological innovation. And technological innovation has a minor mediator role in the impact of market orientation on financial performance.
