One of the reasons for the success of large organizations is the coordination and effort to deploy knowledge management in an organization that can make a positive difference in the formal and informal work process. The purpose of the present study is to investigate the relationship between knowledge management and marketing mix in agricultural bank branches based on Fong & Choi (2009) knowledge management model and Neil Borden mixed model derived from banking marketing. Knowledge management is examined in the four dimensions of creation, storage, transfer and deployment of marketing mix in terms of product, price, location and promotion. The purpose of this research is applied and is a descriptive survey in terms of data collection. The statistical population is 364 employees and managers of branches of Keshavarzi Bank. We selected a number of branches using a completely random sampling method. The main research instrument was a researcher-made questionnaire that was validated with Cronbach's alpha test. The findings of this study indicate a positive and significant relationship between knowledge management dimensions and marketing mix in banks. We conclude from the findings of this study that applying knowledge management in banks can improve bank effectiveness and efficiency and achieve goals.
