2018 Volume 3 Issue 2 Supplementary
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THE EFFECT OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON CUSTOMER LOYALTY (SAIPA YADAK CENTRAL REPAIR SHOP)


Mohammad Reza EBRAHIM ZADEH1, Mehrangiz SHAMSAYI GHAHYAZI2*
Abstract

The purpose of this study was to examine the relationship between job satisfaction and organizational commitment with customer loyalty. This research is a descriptive cross-sectional survey. This research is in terms of purpose, application and how to collect the required information for questioning through a questionnaire and in field form. The statistical population of the study consisted of two parts of the staff of 146 people in order to measure job satisfaction and organizational commitment and also 214 of its clients to measure their loyalty. SPSS and LISREL software were used to describe the information and test hypotheses. The results of this research indicate that there is a significant (direct) relationship between job satisfaction and organizational commitment with customer loyalty, and this relationship is also highly correlated. It should be noted that there was a significant relationship between the components of independent variables of job satisfaction and organizational commitment with the dependent variable of loyalty with high correlation level.


Issue 2 Volume 11 - 2026