New human societies in the ICT-based ecosystems makes new concepts such as social networking and the second life. It seems that the usual analyzes that using network analysis software, by reducing the social action to quantitative data, cannot analysis complexities and context of human behavior. However, the origin of social networking sites should be considered a scientific computer but it seems that we also need to study the social concept of social networking sites in the subset of social communication science, because of changing the nature of the media in new world. In this paper, we try to study the ethnographic capacity, as one of the qualitative methods, for analyzing social networks and applied researches in the field of social networks.
