Research objective: A lot of people’s access to the Internet all around the world and expansion of electronic Communications between people and organisations through virtual world has provided grounds for trade interactions and customer relationship. Although much research has been conducted customer relationship, yet in these research different theoretical frameworks have been utilized. However, in electronic management, not many research have been conducted in customer relationship especially in private banking area; therefore, this subject has been considered as the main objective of this research. This research aims at investigating technological readiness in Technology Acceptance Model, and the use of E-CRM of Bank Saderat Iran in northern Tehran. Research Method: Research method was descriptive applied library search. Data was collected through a standardized questionnaire whose reliability and validity were approved. The sample of this research was all branch managers, their assistants, and the officers working in northern Tehran branches of Saderat bank. The number of the subjects, based on Kukran formula was 218 which was determined via random selection. SPSS 22 and Smartpls 3 were used as data analysis software. Research Results: The result of this research showed that advantage adaptability, observations, experimentation, daily activities, organization, and environment play a pivotal role in accepting E-CRM. At the end of the research some suggestions on research hypotheses were provided.
