The existence of central areas suffered from urban decline and the impoverished and insecure texture and the difference in the lives of people living in old neighborhoods with other urban neighborhoods, specifically the areas, has created problems in the world, which requires the planning and basic strategies that must enter the operational area and think about it. The present research was carried out with the aim of strategic planning of urban rehabilitation (case study: Ameri district of Ahwaz city as one of the southern cities of Iran) based on culture and leisure in the desired neighborhood. The type of research is descriptive-analytic, which was done in both the library and field. At the field stage, the initial data were collected using a researcher-made questionnaire. Then, using the SWOT model, it was analyzed. The results of the research showed that the Ameri neighborhood is moderately low in terms of sustainability. In order to promote its culture and leisure time status, it should be considered that aggressive strategies should be prioritized to the desired neighborhoods in terms of Residence is a refinement, and for tourists with a beautiful and trusted landscape to spend their leisure time.
