North Khorasan region, with the coexistence of different Iranian ethnic groups, has unique characteristics compared to most regions of the country. This cultural pluralism also exists in the way of life of the people and their various artistic activities so that in the various arts, from local games to local music, from local foods to the way of covering and local clothes, it has a unique capacity and can have a positive effect on the development of this region.
In different regions of North Khorasan, because of the ethnic and cultural density and the prevailing artistic expressions, holding cultural and artistic festivals can corroborate various social and economic effects by using the existing capacity and recognizing their bottlenecks. With a case study of Shirvan as a city with various cultural and artistic capacities, and with a view to the holding of the Tar Ava local music festival, this research analyzes the effects above and draws a vision of these capacities in the development of the entire region.
