Message management is the most significant part of managing media, especially media that define their mission in a religious value context.
Media managers can adopt appropriate strategies and utilize the immense capacity of the media in different forms of art and graphical communications to turn existing threats caused by the cultural invasion into opportunities for planning the promotion of Islamic-Iranian culture.
Media greatly influence the creation, endorsement, and development of religious identity and culture; they can also create a dominant discourse for establishing religious ideology, preventing the marginalization of religion and separation of politics and community, and for the development and public acceptance of religion among people.
The outcome is that media are pursuing attracting users and communicating with people. Today, the growing proliferation of mass communication media and the West’s misuse of attracting users to its own secular culture and teachings have resulted in a “competitive” situation where it is required to manage the religious media by intelligently generating and managing content.
This article investigates the role of religious media management in expanding and promoting religious culture.
