Of the problems faced by investors in the capital market, especially in the stock market, is the lack of an optimal, functional and innovative model. The gap caused by this lack is felt among investors to attract investment in the stock market. With this in mind, the researchers sought to identify and present an optimal model with a new approach to attract investors to invest in the stock market in order to provide a secure, low risk and high profitable investment. Opinions of experts and investors of the stock exchange market with valid experience of at least two years were collected in 2017. After identifying and determining the effective measures on investment attractiveness, the proposed model interaction was determined by the DEMATEL method and the most effective and the most influenced criteria were determined for ease of use for users and investors. Moreover, for completing the model with a new approach, the researchers used the most prestigious techniques, i.e. Analytic Network Process technique for prioritization and ranking for criteria and sub-criteria.
