Knowledge-intensive companies have emerged to transform new ideas and innovations into products, commercialize research, integrate science and wealth, and empower and guide the graduates to work in the business environment. These businesses play an important role in the economic success of countries in terms of creating sustainable technology-based jobs and seizing new opportunities. Therefore, identifying and investigating the factors affecting the growth and development of new product in such companies can be useful in planning and policy making to promote economic activity. The present study aimed at investigating the driving forces (drivers) affecting success for new product development in knowledge-intensive companies. This is an applied research and the statistical population included managers and entrepreneurs of Knowledge-intensive companies located in Science and Technology Park and business incubator of Sistan and Baluchestan University. A total of 14 diving forces and 3 factors were identified as the result of reviewing the literature and holding in-depth interviews with experts in the university and and to rank them by using the fuzzy analytic hierarchy process. The result showed that the technological driver is the most effective and customer involvement driver is the least effective factor on the success for new product development in knowledge-intensive companies.
