Perhaps, offering quality services to the customers and setting the ground for the creation of the store’s brand loyalty is the most key factor in creating competitive distinction and, in more exact terms, a fundamental element distinguishing the successful from the unsuccessful stores in the retailing industry. Therefore, the present study investigates the retailing problem-solving dimensions and policies based on the RSQS model for Tehran’s Etteka chain stores. The study is applied research in terms of the objectives, and it is a descriptive research of the field observation type regarding the data gathering method. The study population included those of Tehran’s Etteka Chain Stores customers who referred to these stores within the temporal span of the research. To determine the study sample’s volume, random sampling was the method of choice. The study sample volume was estimated at 384 individuals using the Cochran formula and considering the study’s nature. The study is based on structural equation modeling, and SPSS and R&PLUS software packages have been applied. Cronbach’s alpha coefficient was calculated for a used questionnaire equal to 0.918. The study results are indicative of the idea that there is a significant relationship between the general quality of retailing services and problem-solving dimensions and policies.
