The main purpose of this study is to investigate the effect of marketing capabilities on export performance with the mediating role of competitive strategy and situational advantage. The statistical population of this study includes the managers of large dairy exporting companies in the whole country. According to the statistics, there are 128 dairy export companies in the country. They are managers. The target managers in this research are senior managers and decision-makers related to export affairs as well as managers of the export department in these companies. This research is applied in terms of purpose type and descriptive-survey in terms of nature. Also, in order to analyze the data and test the research hypotheses, SPSS and PLS software were used. The results of testing the hypotheses confirm all the hypotheses of the research and showed that marketing capabilities have a positive effect on export performance by mediating the competitive strategy of the dairy industry. Marketing capabilities have a positive effect on export performance by mediating the positional advantage of the dairy industry. Marketing capabilities have a positive effect on export performance by mediating the dual-power innovation of the dairy industry. Marketing capabilities have a positive effect on competitive strategy with the role of moderator of dual-power innovation in the dairy industry. Marketing capabilities have a positive effect on position advantage with the role of moderator of dual-power innovation in the dairy industry. Marketing capabilities have a positive effect on the competitive strategy of the dairy industry. Marketing capabilities have a positive effect on dual power innovation. Marketing capabilities have a positive effect on situational advantage. Competitive strategies (marketing) have a positive effect on export performance. Dual power innovation has a positive effect on export performance. Situational advantage has a positive effect on export performance.
