Purpose: Within the context of marketing strategies, little research has been conducted to identify effects of customer knowledge management on marketing strategies development in uncertain environment. This study, links existing literature on CRM, KM maturity and organizational culture with current thinking and research findings related to CKM to develop a theoretical model and explaining relationships between CKM, Marketing strategies, and outcomes of customer satisfaction and Brand value. Approach: A deep analysis of maturity level in this field was essential to performed. Maturity in KM is the features and capabilities of an organization in different aspects of knowledge management. According to the activities organizations do in each of these areas, they would gain some level of maturity that reflects the current state of the organization in the field of marketing. This paper highlights relationship between improved organization marketing strategy outcomes and organization CKM. To test research hypothesis, an extensive literature survey is undertaken which forms a basis of an ongoing empirical research on the subject.Findings: The survey questionnaire included 48 phrases measured using five scale Likert scale. 100 questionnaires were collected from managers of SYSTEM GROUP COMPANY. According to analysis of collected data in PLS, all four hypothesizes were confirmed and research model well fitted. Which means CKM delivers its influence on organization Marketing Strategies within studied industry.
