The global popularity of Shiraz due to its prominent literary, cultural, scientific and religious figures, unique natural and ecological perspectives and surroundings (dense gardens, mountains, lakes, rivers, and etc.), as well as the special role of the metropolis Shiraz as the largest population, service, tourism and cultural center in the south of the country is considered by anyone. In addition, the city is considered as one of the medical centers of the country, which with specialized medical centers and skilled physicians can be a host of health tourists every year from different areas of the country and abroad. Consistent with this type of tourism capacity in Shiraz, this paper seeks to study the health tourism market in Shiraz using SWOT analysis method.
