2018 Volume 3 Issue 2 Supplementary
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EXAMINATION OF THE EFFECT OF EMPLOYEE BRAND DIMENSIONS ON JOB SATISFACTION


Mohammad ZAHEDI POOR1*, H. VAZIFEHDOOST2
Abstract

The present study has aimed to examine the effect of employee brand dimensions on job satisfaction of employees. This study is an applied research in terms of its objective and a descriptive survey in terms of its method. Statistical population of this research has been composed of all of the employees of Tose’e Ta’avon Bank of Lorestan Province in the year 2017. 84 of these employees were selected as the statistical sample of the research using Morgan table and the simple randomized sampling method. To collect the data, two standard questionnaires developed by Tanwar and Prasad were used. To analyze the data, the Kolmogorov-Smirnov tests were used; so that the normality of the distribution of the data would be confirmed. Since the data distribution was normal, the linear regression test was used to test the research hypotheses. The research findings suggested that employee brand dimensions have a positive and direct impact on job satisfaction of employees.


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