2018 Volume 3 Issue 2 Supplementary
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EVALUATION OF THE IMPACT OF EXPORT RELATIONSHIP QUALITY AND EXPECTATION OF CONTINUING RELATIONSHIP WITH THE MEDIATING ROLE OF FINANCIAL PERFORMANCE, STRATEGIC PERFORMANCE, AND EXPORTER SATISFACTION


Mohamad Mahdi MOTEBAHERI1*, Kewmars FALLAHI2
Abstract

Export plays a key role for companies in gaining competitive advantage in today's turbulent market. The quality of the relationship reflects the level of willingness to share information, establish long-term relationship, and the satisfaction of establishing a relationship between the exporter and its external customers. The main objective of the present study is to evaluate the effect of export relationship quality on the expectation of continuing the relationship with the mediating role of financial performance, strategic performance, and exporter satisfaction (Case Study: Jam Petrochemical Industries). The research method is survey and the randomized sampling method was used in this study. The sample included 255 employees of the Jam Chemical Petrochemical Company. The tools used in the research included standard questionnaires. This research analyzed the obtained data using descriptive and inferential statistics and SPSS software. At the descriptive statistics level, tables and frequency graphs were used, and in inferential statistics level, Pearson correlation coefficient and regression were used to examine the hypotheses. The results showed a direct relationship between quality of relationship, financial performance of exports, strategic performance of exports, and the expectation of continuing the export and import relationship and this relationship is statistically significant at the level of 99%.


Issue 2 Volume 11 - 2026