Advertisements’ design is a challenging action in marketing. Being successful in attracting customers’ attention to desired elements, determines the effectiveness of an advertisement. Small business owners and marketers with the limited budget normally struggle with finding an effective way to interact with their audience. This article presented a possible and practical guideline in order to create effective advertisement based on customer behavior and the usage of new trends of science like sensory marketing for extracting features and designing them in an appropriate way, in order to attract audiences’ attention to the right elements. In this essay, sensory marketing’s principles have been used for features extraction, and then 60 advertisements were designed. The study tried to investigate if these advertisements were able to absorb consumers’ attention and improve their loyalty so that it would be an effective method for advertisement designing. Field study, interview, behavioral and eye-tracking experiment, as well as PLS-SEM were used to implement the designed plan. The results showed that sensory advertisement did have a significant effect on brand loyalty or brand’s sensory experience, but it could be effective to attract audiences’ attention to desired elements and had an impact on the brand’s cognitive effect.
