The subject of this research is to investigate the role of social trust on the consumption pattern of national product, and the purpose of this investigation is to assess the relationship between the consumption pattern of national product and the indicators of social trust. The theoretical framework of this research is in the form of Anthony Giddens and Erik Erikson's theories. The data collection method was assessed as survey and through a questionnaire, and the statistical population of case study was individuals from 18 to 40 years old in the city of Isfahan, among whom 385 people (137 females and 248 males) have been selected randomly. The investigation of the validity and reliability of questionnaire have been analyzed by using Cronbach's alpha, construct validity, and Bartlett's Sprite test. Four hypotheses were developed on the basis of subject, after which the hypotheses were analyzed by SPSS software. The results indicate that there is a significant relationship between the social trust of the consumption pattern of national product, and by improving the social trust based on behavior, the behavior based on consumption pattern is also improved and vise versa.
