Nowadays, in the world, health truism market has been considered as one of the profitable and competitive industries. Health truism is a component with two important and critical combined constituents. This two-dimensional phenomenon when combined brings about a third concept that one cannot manage this concept without experience and the emergence of new perspectives in these two components. Since the 1990s, several factors have made health tourism more prosperous in Asian countries. The Asian financial crisis, the reasonable changes in world currency exchange rate, upgrading and improving medical equipment quickly, information technology (IT) development, high quality and low cost of health services, and countless other factors have led some Asian countries to be announced as the world health tourism destinations. The entrepreneurship, marketing and the pervasive advertising of these countries along with providing medical services together with tourism, have increased the attractiveness of these destinations for attracting foreign tourists for treatment and cause the orientation of macro policies of these countries with regard to this growth of this division of tourism industry. At the macro level, in most of the countries, governments and governmental entities are interested in taking advantage of the economic benefits of this industry and at the micro level, hospitals and different providers of travel and medical services in competition with each other, also try to raise their share of this advantage. Despite having hot and mineral water springs, conducting fundamental and applied studies in line with cellular sciences and reproductive technologies, treating incurable diseases, non-invasive treatment methods, developing vaccines to prevent and eradicate many diseases and training of specialist personnel, Iran, so far, has not been able to develop tourism infrastructure and have a significant share in line with developing medical tourism by means of suitable planning and policy-making and scientific marketing. Revenue resulted from health tourism can be useful for our country that thinks about developing. Knowing the target markets, entrepreneurship, providing new ideas and proper marketing in this field are of the important and significant features in line with health tourism development in Iran. The current research has been done to compare Iran with other selected countries in this field and defines the importance of the health tourism in Iran, tries to recognize effective promoter and preventive factors in line with promoting medical tourism and ways to attract patients to the country.
