2022 Volume 7 Issue 1 Supplementary
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Cognitive Factors on Export Performance Concerning Behavioral Factors (Case Study: South Zagros Oil Exploitation Company, National Iranian Oil Company)


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Abstract

The present study aims to investigate the influence of cognitive elements on export performance, with a focus on the mediating role of behavioral components (Case study: South Zagros Oil and Gas Exploitation Company - South Zagros Headquarters of Tehran Ministry of Oil). This research is applied in terms of purpose and a field-correlational study in terms of nature. To gather data, a library-field technique and a questionnaire were utilized. The study's statistical population included all employees at the South Zagros Oil and Gas Exploitation Company's headquarters in Tehran. The questionnaires were sent to a sample of 207 persons after the calculations were used to ensure the validity and reliability of the created scales. The data were analyzed using descriptive and inferential statistics, as well as the structural equation approach, and the questionnaire data were analyzed using LISREL-8.80 and SPSS-26 software. The findings of the study show that cognitive variables influence the company's behavior and export performance. Export performance is also influenced by behavioral variables. The findings also revealed that behavioral variables mediate the influence of cognitive elements on export performance.


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