The purpose of the current study is to investigate the influential factors of intention to buy green products among young consumers. The model of the current study was established based on the independent variables including the consumers’ conscious behavior, the perceived effectiveness by the consumers, environmental concern, the green perceived value, the green perceived risk, and the dependent variables including the green shopping intentions. This research was an applied-descriptive study in which, like survey studies, the questionnaire was used to collect data. Using random sampling, 400 students of Islamic Azad University, Science Research branch of Tehran were selected to participate in the study. Data analysis of the current study was done through using SPSS and LISERL. The result of the study showed that the consumers’ conscious behavior, the perceived effectiveness, and the perceived value had significant effect on the consumers’ intention to buy green products. However, the effect of the green perceived risk and the environmental concern on the consumers’ intention to buy green products was not supported.
