Nowadays, visual, audio and written media are considered as the main sources of creation and dynamism of culture, so that with the introduction of mass media into society, power has undergone changes and the obedience of the society has been affected by latent and intangible methods of persuasion and propaganda. Some scholars have considered social changes to be due to the media and their strong role in people's lives. Regarding this, many theories have been proposed considering the effect of mass media on social change. However, each of the theories stated has dealt with only a particular aspect of the main function of the media in making social change. The present study examined some of the theories expressed regarding this and presented a comprehensive model to evaluate the effect of media on social change. The method used was survey. The population of the study was all residents of Tehran, of whom 334 were randomly selected and examined. Data collection tool was a structured questionnaire. The results of path analysis showed that the model derived from the literature review has a suitable fit. This means that meeting psychological and actual needs of the audience indirectly affects the social changes created, and presenting similar solutions to the audience by the media and the social organization of media directly explain social change.
