Analyzing the Functional Model of Social Media in Fulfilling Social Responsibilities of Organizations

Professor, Department of Business Administration, Faculty of Management, University of tehran, Tehran, Iran.
Ph.D. Student in Media Management, Aras International Campus, Tehran University, Tehran, Iran.

ABSTRACT

Nowadays, social media is used extensively by people. Different organizations need to make good use of these new tools to survive in their industries. One of the important issues in organizations providing public services is their social responsibilities. Identifying, implementing, and reporting the social responsibility subset activities in service organizations of a community is essential in building trust within the community. Banks also play a key role in this regard due to their work nature. In this regard, this study analyzes a model for the fulfillment of social responsibilities of Keshavarzi Bank using social media. The model has been validated using a structural equation approach and data of a questionnaire.

Keywords: social responsibility , social media , banks , structural equations

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How to cite:

SAROOKHANI B, ARBATANI T R, GHOLIZADEH S. Analyzing the Functional Model of Social Media in Fulfilling Social Responsibilities of Organizations. Journal Of Organizational Behavior Research 2020;5(2):114-28

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