Relationship Between Brand Experience And Brand Loyalty

Bushra MAHMOOD¹
Jawaid AHMED QURESHI²
Abu HURAIRA¹
Ayesha MAHMOOD³

ABSTRACT

The study examines the connection between brand experience and loyalty also addresses literatures gap by a better understanding of brand experience, brand and consumer loyalty by focus on the branded clothing sector in Pakistan. This research is about helping marketers and practitioners to develop policies of building and enhancing consumer loyalty through different aspects of brand experience.

Keywords: Brand Experience , Consumer Loyalty , Branded Clothing , Pakistan

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