This study investigated the date marketing of Saravan in Sistan and Baluchestan Province. The area under cultivation of the city is 13000 ha and the production rate is 40,000 tons. This city is one of the most fertile areas to grow date palms in Iran. The product quality is influenced by such important factors as cultivar, weather conditions, and the quality and quantity of crop improvement operation. Most of the crop improvement activities in groves of date palm included pollination, nutrition, irrigation, thinning, the coverage of clusters, and fighting pests and diseases, which are among inevitable principles in producing quality products, are not applied in groves of date palm for various reasons. The research is applied in terms of survey-documentary research method and has studied the relationships between independent and dependent variables, using descriptive and analytical method. Cluster random sampling method has been used and such cases as the department of domestic and foreign studies, priorities-setting, policy making and support have been examined. The results showed that increasing education, decreasing bureaucracy and administrative inhibitive criteria, more stable rules and regulations, and timely notification of export laws, applying government supportive policies and etc., have led to a reduction in problems on date export.
