In recent years, the economic depression in Iran has been accompanied by intensified competition, customer constraints, reduced activity volumes and reduced demand for goods and products which are followed by a decline in production. Most of the producers and distributors did not sell enough because they did not use promotion strategies; hence they either stay out of business or operate very weakly. Studies have shown that promotion strategies have a positive impact on organizational marketing. The present study examines the impact of advertising, public relations, events and experiences as collective strategies of promotion as well as sales promotion strategies; in addition, it is attempted to examine the impact of direct marketing and personal sales as individual strategies on the effectiveness of organizational marketing through linear regression and multiple regression tests -at a 99% confidence level. In this study, a questionnaire including three parts was sent to the target groups; being 620 companies / people. The result of this study is that the combination of promotional, collective and individual strategies (advertising, public relations, and personal sales) has a positive and significant effect on the effectiveness of organizational marketing
