The article reveals the features of the formation of the media information field in Syria and its transformation during the civil conflict. The research methods were the comparative method, the expert method, the survey method, and focus groups, along with general scientific methods. The low confidence of the Syrian people in foreign media, which was further undermined during the civil conflict, was ascertained. The Syrian society’s request for sources of high-quality reliable information and varied entertainment content has been identified. Recommendations on the development of Syria's media policy in terms of improving the use of the potential of the “soft power” of the blogosphere are presented.