In modern banking, there are several criteria that affect the process of marketing and equipping monetary resources, attracting and retaining customers of banks and financial institutions. Identifying and determining the effectiveness of these criteria on the success of banks in equipping monetary resources and attracting customers shows the need for this issue. This study evaluates the strategic marketing performance of the branches of the Agricultural Bank of South Khorasan Province with a fuzzy AHP-TOPSIS approach. This research is descriptive-survey in terms of its practical purpose and method of implementation. The statistical population of the study includes experts in the marketing and resource equipping department and customers of the branches of the Agricultural Bank of South Khorasan Province. Sample size Using Morgan's table, 210 customers and 10 experts were selected by simple random sampling. Data collection tools are interviews and questionnaires. The results of this study show that the indicators of professional skills and public relations of employees, identifying customer expectations and expectations, information technology and electronic banking services, selecting target customers and assigning special facilities to them, selecting appropriate environmental and physical conditions and Ultimately, motivating and encouraging employees, respectively, has the highest priority in equipping and attracting monetary resources and customers, and the branches that performed better in these indicators were ranked better in evaluating the strategic performance of bank branches, so that two branches In the first three indicators, they performed very well in comparison with other branches in the first three indicators, and the branches that were ranked in the ninth and tenth ranks performed moderately in these three indicators, and in other similar indicators. Other branches have performed relatively well.
