In times of recession, the demand for services and commodities is decreasing, and consequently production cuts occur due to several factors. Particularly companies that do not use appropriate promotional strategies in response to environmental changes and changing customer needs lead to loss of customer levels. The purpose of this study was to investigate the difference between the effectiveness of organizational marketing in companies with a marketing department and the without a marketing department, as well as the differences in the effectiveness of their promotion strategy in the wire and cable industry in Iran. The results of this study showed that companies with marketing sector have higher organizational marketing effectiveness and more profitability than those with no marketing sector.
