2018 Volume 3 Issue 2
Creative Commons License

E-ENTREPRENEURIAL INTENTION IN BUSINESS SCHOOLS: A PLS ANALYSIS


Kalim ULLAH¹*, Rong DU², Hira BATOOL¹
Abstract

The presage of Entrepreneurship has been known as the driver of any emergent economy. Literature has suggested that e-entrepreneurial intention has been still understudied in developing countries. At concurrent, the internet usage rate has been more preferable for the Pakistani youth. The youth can be called as the future entrepreneurs. This study used the advanced techniques of PLS software for testing the new dimensional model known as entrepreneurial attitude orientation model to test whether it can work with current youth intention of doing business online. The statistical results confirmed that self-image, personal control and novelty played a significant role in turning youth intention of internet usage toward starting their online business while, the sense of triumph insignificantly contributed toward the students’ thoughts for becoming future business owners. The outcomes of the present study not only filled the gap existing in the literature related to the advanced methods of PLS in the business literature but also in the developing economy for advancing new research model for studying business intentions. The results can be useful for teachers, researchers, and government policy makers in order to enhance the online business. Limitations and recommendations for the imminent research scholars have also been included.


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