2018 Volume 3 Issue 2 Supplementary
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A STUDY ON THE IMPACTS OF ACTIVITY IN BUSINESSES RELATED TO E-COMMERCE


Parham ARJMAND1*, Ali TAHMASEBI BOLDAJI2
Abstract

E-business, as a subset of information and communication technology has experienced a great growth in the last decade. Generally, the policy approach of the majority of the commercial institutions is to accept and apply E-business in order to enter global market and attract new, effective and functional customers in this regard. According to Zuas, E-business includes information exchange through the Internet in any of the units of supply chain, either in a company or between companies, between company and customer or between private and public sectors of economy, either money is paid or there is no money involved. This research is applied based on its objective and based on data collection, it is of descriptive-survey type. The statistical population in this research included 35 senior managers and experts of information technology in Bank Sepah Headquarters. Considering the small size of the statistical population survey method of sampling was used. The results suggested that the influential factors in failure of E-businesses is the lack of the fundamental knowledge of E-business, uninfluential advertisement, inability to meet the customers’ needs, improper use of financial resources and emergence of change in the behavior of the customers. And on the other hand, successful business are often a combination real and virtual that have benefited from a strong supply change and also a range of available customers. In this research, it is tried to study the impact of activity rates in businesses related to E-commerce.


Issue 3 Volume 10 - 2025