TY  - JOUR
T1  - Research on Factors Affecting the Competitiveness of Local Tourism
A1  - Thanh Hanh Hoang
A1  - Nam Thang Nguyen
A1  - Minh Tran Nhat
JF  - Journal of Organizational Behavior Research
JO  - J Organ Behav Res
SN  - 2528-9705
Y1  - 2025
VL  - 10
IS  - 2
DO  - 10.51847/LIPTbKwGrS
SP  - 46
EP  - 60
N2  - This research explores the primary factors that influence the competitiveness of local tourism using a comprehensive mixed-methods approach. Grounded in competitiveness theories relevant to both domestic and international tourism, the study initially proposed 14 components. These were later tested, refined, and integrated into a final model comprising 12 core factors and 32 sub-elements. Analytical methods included Cronbach’s Alpha, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM), conducted through SPSS and AMOS software. The findings reveal that local tourism competitiveness results from the interplay of various interconnected elements. Among these, Tourism Resources (52%), Tourism Support (26%), and Tourism Awareness (22%) were identified as the most influential contributors. These components serve as critical intermediaries in enhancing regional tourism performance. The study not only deepens theoretical understanding but also provides practical implications for policymakers, tourism planners, and academics aiming to strengthen local tourism sectors effectively and sustainably.
UR  - https://odad.org/article/research-on-factors-affecting-the-competitiveness-of-local-tourism-5oypbvsuojrthzq
ER  -