TY - JOUR T1 - Relationship Between Brand Experience And Brand Loyalty A1 - Bushra MAHMOOD¹ A1 - Jawaid AHMED QURESHI² A1 - Abu HURAIRA¹ A1 - Ayesha MAHMOOD³ JF - Journal of Organizational Behavior Research JO - J Organ Behav Res SN - 2528-9705 Y1 - 2019 VL - 4 IS - 1 SP - 79 EP - 88 N2 - The study examines the connection between brand experience and loyalty also addresses literatures gap by a better understanding of brand experience, brand and consumer loyalty by focus on the branded clothing sector in Pakistan. This research is about helping marketers and practitioners to develop policies of building and enhancing consumer loyalty through different aspects of brand experience. UR - https://odad.org/article/relationship-between-brand-experience-and-brand-loyalty ER -