%0 Journal Article
%T Relationship Between Brand Experience And Brand Loyalty
%A Bushra MAHMOOD¹
%A Jawaid AHMED QURESHI²
%A Abu HURAIRA¹
%A Ayesha MAHMOOD³
%J Journal of Organizational Behavior Research
%@ 2528-9705
%D 2019
%V 4
%N 1
%P 79-88
%X The study examines the connection between brand experience and loyalty also addresses literatures gap by a better understanding of brand experience, brand and consumer loyalty by focus on the branded clothing sector in Pakistan. This research is about helping marketers and practitioners to develop policies of building and enhancing consumer loyalty through different aspects of brand experience.
%U https://odad.org/article/relationship-between-brand-experience-and-brand-loyalty