TY  - JOUR
T1  - IDENTIFICATION AND PRIORITIZATION OF STRATEGIC BUSINESS MODELS IN THE AIRLINE INDUSTRY BASED ON THE OPPORTUNITIES AND THREATS OF THE COMPETITIVE MARKET
A1  - Yaghoub ALAVI MATIN*
A1  - Ramin SHADI
A1  - Bahavar AZARMIZAD
JF  - Journal of Organizational Behavior Research
JO  - J Organ Behav Res
SN  - 2528-9705
Y1  - 2018
VL  - 3
IS  - 2
SP  - 1
EP  - 12
N2  - Nowadays, organizations encounter a turbulent environment. Organizations should recognize their current position and by trusting their capabilities use the environmental opportunities and get ready to face threats. This has been made possible by strategic planning. Iran's air industry faces various threats and opportunities nowadays where the use of strategic planning seems necessary; thus, the purpose of the study is to identify and prioritize the opportunities and threats of the competitive airline industry in Iran Air Co. and to present appropriate strategies. The population was Iran Air's personnel who were 70 people. The sampling method used was simple random sampling, where 59 subjects were selected using Krejcie and Morgan table. Data collection tool was a 3-part researcher-made questionnaire whose validity was determined by the experts and professors of the university and its reliability was determined using Cronbach's alpha coefficient, which was 0.78 and 0.88 for threats and opportunities respectively. The results indicated that the most important threats to Iran's air industry were lack of domestic airline industry, the slow growth of the domestic airline industry, and the worn out airline's fleet due to sanctions. The most important opportunities for the air industry were using the updated equipment and facilities of the world to repair and maintain aircraft, obtaining adequate credits and loans for Iran Air and the country's geographical location in increasing passenger transit, regional and international cooperation and receiving the currency of the airplanes. Given results, the strategies of using updated equipment and facilities of the world to repair and maintain aircraft for launching the airline industry in Iran, and importing technology, buying new aircraft and its technology, and modernizing the airline fleet and so on are recommended.
UR  - https://odad.org/article/identification-and-prioritization-of-strategic-business-models-in-the-airline-industry-based-on-the-opportunities-and-threats-of-the-competitive-market
ER  -