%0 Journal Article
%T DESIGNING AN ELECTRONIC MARKETING MODEL FOR SPORTING VENUES IN IRAN'S MEGALOPOLISES
%A Seyed Ali HAGHBAYAN
%A Abolfazl FARAHANI
%A Ali Mohammad SAFANIA
%A Masoume HOSSEINI
%J Journal of Organizational Behavior Research
%@ 2528-9705
%D 2023
%V 8
%N 1
%P 23S0982
%X Every advanced technology engenders new opportunities and threats for organizations. The increasing access of the public to the Internet has given importance to do business through the Internet. The characteristics of e-commerce, such as globalizing business, removing time and place restrictions, reducing the price of resources for purchasing, increasing the percentage of sales and many other benefits of e-commerce have brought on its significant growth. The current research designs an electronic marketing model for sporting venues in Iranian cities. This applied research has used the database theory and the Glazer’s method. Its statistical population was the staff secretaries, vice presidents of sports organizations, employees with over 10 years of experience, and faculty members in sports management in five Iranian megalopolises (Tehran, Mashhad, Isfahan, Tabriz, and Shiraz). The number and quantity of the sample was information saturation, which we achieved by interviewing 11 people. The data collection tool was an interview and a researcher-made questionnaire. The reliability of the tool was confirmed through Cronbach's alpha (0.82) after reviewing and verifying the validity of the tool by 15 sports marketing management experts. Descriptive statistics were drawn upon to describe the demographic status of the respondents and their answers to the research questions, and PLS structural equation modeling tests were used in the inferential statistics section. The findings led to the identification and ranking of electronic marketing components with a favorable fitting.
%U https://odad.org/article/designing-an-electronic-marketing-model-for-sporting-venues-in-irans-megalopolises-bgtgntcg9nbworl