%0 Journal Article
%T Beauty Entrepreneurship Provides Technical Capabilities and Impact on Willingness to Start a Business
%A Kim Se-Eun
%A Oh Su-Yeon
%J Journal of Organizational Behavior Research
%@ 2528-9705
%D 2024
%V 9
%N 1
%R 10.51847/Ai4L3LgqLG
%P 126-139
%X This study confirmed the impact of entrepreneurship on the will to start a business among workers in the beauty service industry in the Busan region and empirically analyzed the mediating effect of technical capabilities. Of the 200 returned survey responses, 197 were selected, excluding 3 inappropriate ones, and were subjected to final analysis. The results of this study are as follows: Entrepreneurship was found to have a partial effect on technical capabilities and the will to start a business, and technical capabilities affected the will to start a business. However, technical capabilities played a mediating role, showing a positive relationship between entrepreneurship and entrepreneurial intention. These results will require research and education to find the entrepreneurship necessary for workers in the beauty service industry whose goal is to start a business in the future. These research results suggest the importance of cultivating entrepreneurship and start-up activities to increase the willingness to start a business among workers in the beauty service industry.
%U https://odad.org/article/beauty-entrepreneurship-provides-technical-capabilities-and-impact-on-willingness-to-sta-awbljno8orl6sob